The world is currently experiencing a digital revolution as more and more companies are shifting their business online. Owing to this revolution partly to technological development and partly to the world pandemic situation, in any case the E-commerce industry is observing a steep growth in trends that are playing a major role in boosting sales to new heights.
If you are someone who believes in the statistics, then the image below clearly shows the rise in the country-wise ecommerce sales, before, during, and after the COVID-19 pandemic
Hence we have compiled this article based on the Ecommerce trends to be expected in 2022 that are likely to provide an impetus to this already booming industry
With the steep rise in the use of smartphones and tablets, shopping via these devices is gaining increasing popularity. As per the reports by Statista, Mobile commerce will have a whopping 53.9% share in the Ecommerce market by the end of 2021.
Diverse Payment Options
Customers these days are on the constant lookout for a seamless shopping experience. Diversity of Payment options is a crucial factor to ensure customer satisfaction. Being the last step of the shopping process, the lack of availability of the preferred payment options is likely to lead to an increase in customer bounce rate.
Omnichannel Customer Experience
Although the social media presence of businesses is crucial these days, it is important to note that it is necessary to be seen on as many channels as possible. Not every customer is going to be comfortable with purchasing goods and services via social media. Hence businesses are expected to have an omnichannel approach.
Having an omnichannel presence is a great asset for the company to gather information about its customers from varied channels. The information so gathered will enable businesses to create a personalized experience for their customers. Personalization is the key to ensuring a seamless customer experience and thereby increasing customer retention.
Statistics have shown a great deal of change that Social Media influencers bring to Online sales and how they have effect on the purchase behavior of Online Shoppers. This digital marketing tactic not only just brings new customer to you but also builds up customer loyalty to your products.
Final words on Ecommerce Trends…
As the e-commerce market is evolving, e-commerce businesses are constantly looking to integrate emerging technologies to automate their business processes, production, and marketing. These Ecommerce trends are therefore a great insight to enable businesses to make informed decisions and curate a marketing strategy keeping the ecommerce trends for 2022 in mind!