Black Friday and Cyber Monday are the busiest shopping days in the United States, with millions of people hitting the web for hot, limited-time deals. Every store, whether it’s online or brick-and-mortar, is bound to take part in some of the best sales anyone will see all year.
Well, this year’s holiday season is just around the corner, and it’s time for merchants to get hyped. Analysts predict that this year is geared to shatter last year’s numbers, with millions of additional sales-boosting Black Friday and Cyber Monday figures.
1.Provide Black Friday & Cyber Monday Exclusive discounts!
This tip must be on top of your checklist, Missing this step will result in your sales suffering tremendously. Black Friday and Cyber Monday sales are known for many things. Big discounts being the top of the list.
Whether the sale is a storewide sale or a collection based sale, offering competitive discounts is an essential tactic for ensuring sales. After all, we’re talking about the busiest shopping days of the year. Give your customers an incentive to choose your store over your competitors!
2.Spread the Word & Promote with Social Media
Billions of people use Facebook, Twitter, Instagram, and other social media services. Not only that, more than half of these users check their accounts every single day!
Luckily for merchants, social media is an absolute golden marketing channel. Advertise your upcoming Black Friday and Cyber Monday deals on a multitude of social platforms well in advance. Not only will it get your customers excited, but it will result in a free advertisement! In the same way, you can find blogs that advertise black Friday deals to submit yours.
3.Enhance Your Design with a New Landing Page or Banner
The saying goes, “Don’t judge a book by its cover”. For the e-stores, it’s quite the opposite.
Create a new landing page or design some exclusive banners that highlight your store’s limited-time deals. If the shoppers are unable to get attracted or could not identify the ongoing sale, the visits are quite short-lived and resulting in fewer sales.
Bring eyeballs to your deals by capturing customer attention with clear, precise, well-implemented marketing designs. This is the biggest shopping event of the year – make sure your site reflects that.
4.Offer Free Shipping across all deals
Black Friday and Cyber Monday promote not only an increase in the number of online shoppers but also the amount of money people are willing to spend out. When the customers are showcased with mouth-watering deals, it’s human nature to spend high and take advantage of the sales.
With that said, shoppers can’t spend more at your store if they’re also faced with a worrisome shipping fee. Free shipping makes the customers spend more at your online store rather than hitting a physical store, where they’ll experience immediate gratification and zero shipping costs.
5.Employ & Maximize Your Marketing Strategy
Email is perhaps the easiest and less expensive channel for reaching consumers, with all the email-users habitually checking their inbox multiple times a day.
There are 2.5 billion email users worldwide; that’s nearly one-third of the world’s population.
Make the wise decision to market this mass channel with a news blast that highlights your Black Friday and Cyber Monday deals. Promote your sale in a manner that explains just why your sales aren’t to be missed.
Furthermore, increase your likelihood of same-day-repeat customers by sending out follow-up emails. Perhaps you’d like to offer an even bigger, crazier deal for customers who’ve already placed an order on Black Friday? It up to you, but be creative! Enticing follow-up emails are a great way to increase your sales in unexpected ways.
6.Ensure a Smooth Shopping User Experience
This should be a no-brainer, but make sure your site is working optimally in all areas. Navigate your site, go through the checkout process, make sure all of the appropriate products have stock, etc.
Nothing will make your sales fall as flat as a non-functioning, unresponsive site.
If shoppers are unable to navigate or checkout with ease, they won’t be afraid to take their business elsewhere – especially on the most competitive shopping day of the year, when consumers are inundated with limited-time, soon-to-expire flashy deals.
Check and then double-check that come Black Friday and Cyber Monday, visitors will experience nothing but smooth sailing.
7.Make Sure You’re on the Right Plan!
If you’re anticipating a huge increase in traffic, make sure you’re on a plan that supports the expected increase in bandwidth.
Furthermore, if you’re looking to optimize site performance, research which plan is best for you and your business – you may decide that you need a plan that offers more bandwidth.