Black Friday and Cyber Monday are historically two huge days in the e-commerce calendar. With the uncertainty and difficulty surrounding the COVID-19 pandemic, it’s understandable for small businesses to question how much stock (literally) to put into cyber week this year. 

In 2019, U.S. online holiday sales reached $135.35 billion and the average order value reached $152.95.The infamous Cyber Monday continues to play a large role in holiday shopping success.

1. Provide a quick route to the Black Friday section of your site

2. Black Friday specific search

3. Product carousels should be avoided

4. Provide progressive load on product lists

5. Category links work but are not a substitute for filters

6. Provide easy access back to the landing/promotion page

7. Delivery timescales and pricing

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