The first thing that comes to our mind when we think about festivals like Diwali and Dussehra is shopping. It is one of the best times for businesses to pick up the pace and proportionately increase their sales. With the current ongoing crisis of Covid-19, e-stores are likely to have an advantage. They can capitalize on this situation to boost their sales.
E-stores are the future of the Indian market. It not only increases the comfort of ordering goods and services from the four walls of our home but also it allows us to grab steal deals on our favorite products during the holiday season of Dussehra and Diwali. If you have any such e-store, this time of the year is a golden period for you.
Here are some ways in which you can promote your e-business by upselling and cross-selling your products during this festivities season;
1.Create & Collaborate
Collaborations between e-stores set a winning tone for both the parties. If you run a business online, you can probably look out for other e-stores specializing in a product different yet complementary to yours, then reach out to them and collaborate for this holiday season and provide customers with exclusive hampers of both your products. People during the festival of Diwali practically lookout for such hampers for gifting purposes that gives them the best of both worlds. So, this Diwali connect, create, and collaborate!
2. Chase the untapped areas too
Dussehra and Diwali inculcate all the Hindu values and traditions. It is all about worshipping God with grand ceremonies that require a lot of Pooja necessities that would complete it. Mostly Indian customers reach out to their local vendors to cater to all their demands related to procuring Pooja necessities. The most basic way for your e-store to step in is to provide minimally priced deliveries from these local vendors to a customer’s house. You can also form a union of such vendors, get them listed on your platform, and provide the same local products online. It can be a win-win situation for both businesses.
3. Hampers, gift cards, and attractive discounts
Around Diwali, people start looking around for gifting options. It is the best time for your e-store to come up with some beautifully decorated hampers with different ranges of your products. You can earn a lot more from such hampers during this season.
Just like Flipkart Big Billion Sale, you can organize a Dussehra or Diwali sale festival to increase traffic and thereby sales in your e-store. Indian consumers love these steal deals and always end up buying these products if marketed well.
4. Get advantage of the e-commerce giants
Small entrepreneurs can upscale their products and push them into the limelight by getting it listed on big e-commerce giants like Amazon or Flipkart. They can also use Shopify to get easy e-business solutions. It allows you to create a website, catalog, and get a wide variety of payment options for your customers here.
So, what is stopping you? There are a plethora of options for you to upscale during this festivity season. E-stores are the very reality of Indian markets. The Dusshera-Diwali season can increase your sales manifold. Let this time of the year bring home the light into your life and business.