Sustainability and its Impact on E-commerce

Environmental sustainability has evolved over the years, mainly because consumers have started to realise the need to save our planet from the ill effects of global warming and climate change.In Fact, a recent survey shows that around 80% of the customers feel that the businesses should design sustainable products that are environment friendly. E-commerce has […]

Evaluating E-commerce Platforms to Suit your Organisation Needs

As the E-commerce industry is growing at a fast pace, so are the businesses evaluating their options to establish their digital presence. According to statistics, around 75% of global customers prefer to shop online. Hence, it is not a surprise to witness that more and more brick and mortar stores are transitioning into online stores. […]

Shopify 2.0 vs Shopify 1.0: How has Shopify remarkably evolved over the years?

The E-commerce industry is evolving at an increasing rate and so is the competition. Survival in this industry is only possible if one can sustain the cut-throat competition by adapting to an ever-changing environment. Understanding the need of the hour, Shopify, an e-commerce platform is gaining attraction for all the right reasons! Shopify has been […]

Top 5 Ecommerce Trends to look at in 2022 that will Boost your Sale

The world is currently experiencing a digital revolution as more and more companies are shifting their business online. Owing to this revolution partly to technological development and partly to the world pandemic situation, in any case the E-commerce industry is observing a steep growth in trends that are playing a major role in boosting sales […]

Shipping Profiles in Shopify : How you can use it to your advantage

The online selling process comprises several key elements such as User Interface, Product Guide, Payment Getaways, Shipping services, etc. These elements when they work in synchronization make up for a seamless shopping experience for the users. One such key elements of the E-commerce business model is the order shipment services. Offering free shipping rate to […]

Marketing tips or strategies for your Shopify 2.0 website

Do you have your online store with Shopify 2.0 theme all set? If, yes then half of your task is done! Ask us about the other half? Well, the second half for most small businesses involves spreading the word about their brand through digital marketing. While it may seem to be a daunting task to […]

How to nurture your existing shoppers and not overdo it

A traditional marketing strategy is all about acquiring a new customer base. Although businesses should always hunt for new prospects, they must not neglect the goldmine of existing customers. That being said, customer retention, as it is called in marketing terms, is the most crucial part of a marketing strategy, often ignored by business owners. […]

Shopify 2.0 – Why You Should Make the Move!

Shopify 2.0 was launched at Shopify Unite in 2021 as Shopify’s next-generation theme engine. It is undoubtedly the biggest investment made by this e-commerce giant. Shopify 2.0 has been refurbished to become bigger and better. And to ensure this new feature offering stays ahead of its competition there have been massive improvements that are certainly […]

5 Emerging Customer Service Trends For 2022

Why customer service is important for your business? 89% of consumers are more likely to make another purchase after a positive customer service experience. (Salesforce Research). On the other side, 78% of customers have backed out of a purchase due to a poor customer experience (Glance). Remember the last time you had a bad experience […]

5 Types of Discount Offers in Shopify

What are offers? Offers can be a discount, deal or promotion intended to motivate customers to make a purchase on your store. In this blog we are going to introduce the various mechanisms available to you as a merchant to package your offers in the most creative way to promote your brand, boost conversions, acquire […]