With their B2B past, Blue Ocean wanted to increase AOVs by selling more bundles than individual products. Boosting average order values (AOV) through strategic bundling involves understanding customer preferences, creating value oriented packages, and implementing tiered pricing strategies.
KLoc came up with the right solution to showcase bundles and also manage inventory using the right application. We regularly monitored the performance and made adjustments based on customer feedback for optimizing bundling strategies and ensuring long-term effectiveness in driving higher AOV.
We laid a lot of emphasis on designing features and functionalities to promote the brand’s product and pricing strategy. Creating a separate CLEARANCE tab to help liquidate stocks made complete sense. The brand was also advised to focus on featured collections for bundles and unboxed items to promote discovery.
All of this was tied together by creating a Mega Menu and clear navigation hierarchy to guide customers to the right products effortlessly.