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Motus

Developing Two Custom E-commerce Solutions for motus™ and nouro™

Front End Design/Back End Development/UI/UX Design/Integration/Business Solutioning

Nutrameta

Motus™ and nouro™ are brands owned by Prostatis, founded by Mike Brosso. With a deep passion for integrating science and data into healthcare, Mike developed a proprietary blend of natural compounds with both neurological and metabolic benefits. Using AI-powered rational drug design, he evaluated thousands of potential compounds before selecting the final formulation. Research at Duke University confirmed its ability to inhibit neurodegeneration and support metabolic health, leading to the development of these groundbreaking products.

The Goal

To Educate, Communicate, Establish about Motus and Nouro

Launching a new brand in the highly regulated health and wellness sector is always a challenge. The website needed to:

  • Educate customers on the science, safety, and efficacy behind the product.
  • Clearly communicate the disruptive innovation while building trust through scientific research and endorsements.
  • Differentiate motus™ and nouro™ despite being the same formulation, as they target distinct customer segments:
    • Motus™ focuses on safe and sustainable weight loss, appealing to all age groups.
    • Nouro™ is designed for brain health and cognitive function, primarily targeting seniors and those concerned about neurodegenerative diseases like Alzheimer’s.
  • Establish Prostatis and Mike Brosso as credible pioneers behind this innovation.
  • Implement a seamless e-commerce experience with a tight timeline for launch.

The Solution

To meet these challenges, we provided an efficient and tailored e-commerce solution:

Dual Website Approach:

  • We built the first website for motus™ and efficiently cloned and adapted it for nouro™, ensuring brand consistency while modifying the design and messaging to suit each target demographic.
  • Design elements and banners were customized to align with the core messaging of each product.

Seamless Customer Journey:

  • Engaging Visual Storytelling – High-quality imagery and design elements resonated with each audience
  • Clear Value Proposition – Benefits were highlighted upfront to captivate visitors.
  • Scientific Backing & Transparency – Comprehensive details on ingredients, research, and scientific endorsements built trust.
  • Founder & Brand Storytelling – Mike Brosso’s journey and Prostatis’ vision were emphasized to establish credibility.
  • Optimized Purchase Flow – A streamlined shopping experience with intuitive navigation and checkout.

Key Functional Enhancements:

  • Custom UI Elements – Created engaging sections such as the ‘Advisors’ section for credibility.
  • Optimized Performance – Integrated videos without affecting page speed, ensuring fast load times.
  • Subscription Model Implementation – Enabled recurring purchases to enhance customer retention and increase Average Order Value (AOV).
  • Mobile Responsiveness – Ensured optimal user experience across all devices.
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