Curio

To Enhance Performance, Reduce Costs, and Empower Flexibility

Curio’s primary objective was to overhaul its online store to address the pain points associated with Contentful CMS. Specifically, Curio aimed to

• Enhance Website Performance: Improve load times to provide a faster, more responsive user experience, thereby increasing conversion rates.
• Reduce Maintenance Costs: Lower the ongoing costs of maintaining the website by moving to a more manageable and less complex platform
• Increase Flexibility: Empower the internal team with the ability to make content updates and modifications without relying heavily on developers, thereby reducing inefficiencies and operational bottlenecks.
• Support B2B Operations: Integrate advanced features to cater to Curio’s B2B clients, including bulk purchasing capabilities and customized catalog management.

Leveraging Shopify Plus for a Seamless Migration and Enhanced Capabilities

To meet these objectives, the decision was made to migrate Curio’s online store from Contentful CMS to Shopify Plus. This migration was not just a platform switch; it was a comprehensive rebuild that involved meticulous planning, innovative solutions, and strategic use of Shopify Plus’s advanced features to address the specific needs of Curio.

The migration process was approached with careful consideration to ensure a smooth transition and minimal disruption to Curio’s ongoing operations. While Curio’s internal team took charge of the bulk of the data migration, at Kloc, our role was critical in setting up and mapping extract field attributes as metafields within the Product Detail Page (PDP). This step was crucial in ensuring seamless data integration, allowing for dynamic content management on the new platform.

1. Development from Scratch:

• Tailwind CSS for Styling: The decision to rebuild the entire Curio store from scratch using Tailwind CSS was pivotal. Tailwind’s utility-first approach allowed us to create a clean, responsive, and highly customizable design that perfectly aligned with Curio’s complex design requirements. The result was a modern and cohesive user interface that enhanced the overall shopping experience.

2. Dynamic and Customizable Sections:

• Empowering the Client: One of the key objectives was to enable Curio’s internal team to manage content with ease, without needing extensive technical expertise. To achieve this, we implemented fully dynamic and customizable sections and pages throughout the site. This gave Curio the flexibility to update content, modify layouts, and manage their store’s look and feel without developer assistance, greatly improving operational efficiency.

3. Enhanced Performance and Flexibility:

• Metaobjects & Reference Metafields: To address the need for personalized
  shopping experiences, we leveraged Shopify’s metaobjects feature to create robust
  maker profiles. These profiles were then linked with reference metafields, which
  allowed for the display of relevant collections and metadata on the site. This not only
  enhanced the user experience but also provided Curio’s customers with more
  personalized and contextually relevant content.
• B2B Features for Bulk Purchases: Curio’s B2B operations required advanced
  capabilities to manage company profiles and bulk purchasing processes. Utilizing
  Shopify’s native B2B features, we set up a system where Curio could manage
  company profiles, approve or reject customer registrations, and assign specific
  catalogs to bulk purchase customers. This setup enabled Curio to offer exclusive
  B2B pricing based on customer profiles, improving their ability to serve business
  clients effectively.

4. Advanced API Integrations:

• Zendesk API Integration: Customer service is a critical component of Curio’s
  business, and the integration of Zendesk via API played a significant role in
  streamlining these processes. The API captured data from various forms across the
  website, facilitating efficient tracking and response times. This integration improved
  communication between Curio’s support team and customers, resulting in quicker
  issue resolution and a more positive customer experience.
• Algolia Search Implementation: Search functionality is a crucial aspect of any e-commerce site, and we significantly enhanced this feature for Curio using Algolia.
  The search engine was customized to work seamlessly with Curio’s maker profiles,
  providing users with more accurate, relevant, and contextually aware search results.
  This implementation improved the overall user experience by delivering fast, intuitive,
  and precise search capabilities.

5. App Customizations:

• Request to Quote Customization: In B2B transactions, the ability to request quotes is often essential. We customized the Request to Quote app to ensure that
  notifications were automatically sent to Curio’s merchant team whenever a customer
  made a request. This automation streamlined the quote management process,
  ensuring that inquiries were handled promptly and efficiently.
• Wishlist and Custom Cart Page: Understanding the importance of a cohesive
  shopping experience, we adapted the wishlist app to meet Curio’s specific
  requirements. Additionally, we designed a fully custom cart page, removing all
  theme-based code to accommodate Curio’s unique logic and design needs. This
  customization ensured that the shopping cart functionality aligned perfectly with the
  rest of the site, providing a seamless and intuitive user experience.

The migration to Shopify Plus marked a significant transformation for Curio’s online store. The benefits of the new platform were immediately evident:

• Improved Performance: The switch to Shopify Plus resulted in dramatically reduced load times, which enhanced the user experience and led to higher conversion rates.
• Reduced Maintenance Costs: With the new platform’s intuitive interface and flexible customization options, Curio now enjoys lower maintenance costs and greater ease of content management, freeing up resources for other business-critical activities.
• Enhanced User Experience: The combination of advanced search capabilities, streamlined customer service processes, and personalized shopping experiences significantly improved customer satisfaction. These enhancements have positioned Curio to better meet the needs of both their B2C and B2B customers.