Black Friday & Cyber Monday are just around the corner. It is time to hang in there tight, Inorder to get the desired outcomes one needs to set a high benchmark in terms of preparations.
Black Friday, One of the biggest sales events of the year for both e-store owners & consumers. This year, It will be even bigger than the previous years due to several reasons such as
- Covid – 19 restrictions have been eased up
- e-store owners have seen a rise in orders since the pandemic started
- Festive seasons – Black Friday & Cyber Monday is around the corner.
- e-stores will offer the best discounts around the year
Let’s focus on some of the personalization tips to make the best out of thing omnichannel event-Blue (cyber) Monday & Black Friday.
–Be a catchy face
Set up a festive mood in your store by making the theme & the background that reflects the festive spirit. Synchronized arrangement of products just like an offline store is one of the best ways to keep customers engaged.
–Offer Different services or products every day
Let there be more exciting and distinct offers shared across each day of the week to attract more customers and keep them glued to the store. The tip is to start with the best offers on day 1 and improve it as we go on.
–Discount old inventory
It is that time of the year, where the store owners can clear their old stocks stacked up on their inventories. Announce a wide clearance sale on all the products with a designated section showcasing all the clearance sale products. This will result in higher sales and also reducing inventory levels.
–Make the most of your bestseller
Opposite of the strategy discussed above, it’s better than flogging your old product, if one thinks on these lines. Offering discounts on your bestselling products with high customer ratings can attract a larger proportion of consumers.
–Reward your Loyal customers
While Black Friday is a big opportunity to acquire new customers, it’s also the perfect chance to reward your loyal ones for supporting your business. Did you know that it costs five times as much to attract new customers as it does to retain existing ones? Not only does rewarding customer loyalty show your utmost appreciation, but it also brings you direct revenue.
Discount your some of your big-ticket items that have relevant add ons and accessories to go with them. Upsell and Cross-sell products increasing average basket value per customer.
This is the Opposite of upselling and can be used to increase the total cart value. Eg. One can offer a gift above a particular amount of purchase. This enthralls the customer.
–Be prepared for increased traffic
It’s quite obvious that big shopping days captivate a huge amount of consumers, thus crashing the website can be a turn-off, leading to a loss. Hence, the smooth opening of the site and bona fide payment gateway is essential.
Sending mails to already subscribed clients can be a good approach to keep them updated. Like, coming soon mail, early-bird mail, launch day mail, and last chance mail.
Some of the customers shop early for Christmas on Black Friday and Cyber Monday, so, providing excellent customer support/help desk and easy returns would help in building up a good rapport.
You can offer gift wrapping over a specific amount of order, one that’s appealing. This might differentiate you from the big players, in turn benefitting the store.
Summing up, it’s time to brace yourself and let the fun begin.